Graphic Design = Happy Place

Graphic Design is a big part of what we do at Cake Media and recently we have been kept happily busy with a number of new projects.

Jenny is our in-house graphic designer, with skills that cover a wide range of services, including; logo, apparel, business cards and packaging, plus custom illustration and web design.

In this post, we are going to take a look back at some of her latest work, starting with a project for Taverna.

A relatively new Maui restaurant, Taverna approached Cake Media to design a poster to advertise their 2017 Easter Brunch Buffet. Inspired by the beautiful urban-rustic look of the Italian bar and eatery, Jenny designed the following piece—delivering it not only in multiple poster sizes but also as a double-sided flyer, in newspaper ad format and resized for marketing across social media. 

Business card design is something we get asked about frequently and the example you see below is one that Jenny designed for a Maui startup who were thinking about dipping their toes into the women’s yoga and activewear scene.

When it comes to apparel, Jenny has a lot of design experience. In England, back in 2003, she created her own clothing company, GFTD. Inspired by extreme sports, she featured a range of men’s and women’s t-shirts, hoodies and hats. Locally, if you have purchased one of Lahaina Town Action Committee’s famous Halloween t-shirts in recent years, Jenny is the one who designed it!

In 2016, as one of our first official projects for Cake Media, Jenny designed Star Noodle's “30 Acts of Aloha” t-shirt. We get such a kick out of seeing people wearing this in Maui and posted online.

"30 Acts of Aloha" t-shirt design, modeled here by Star Noodle's Sarah B! 

In short, if you ask Jenny to design a hat, logo, custom tee or just about anything—she is officially in her happy place. 

Need custom graphic design for YOUR business? Contact us today! 

Thank you for reading, Laura and Jenny

Social Media and Branding for New Maui Clients

It’s been a busy start to 2017 and the weeks feel like they are flying by but we are beyond happy with how this year has started off, with so many cool new projects and clients.

The first we’d like to mention is a slipper/flip-flop company called Ha’awi. This is a new Maui venture owned by three fantastic, inspiring and ocean-loving women who wanted to create a fresh slipper brand, inspired by their love for Hawaii. Their vision is not just limited to designing attractive and beach-ready footwear but also to perpetuate Hawaiian values and the spirit of aloha, while giving back to the local community. To say that we were inspired by their vision when we first met is a huge understatement.

Funnily enough, we initially met the trio of women behind Ha’awi shortly after they’d paid a visit to one of our other clients, Star Noodle. While eating at the restaurant, they saw the 30 Acts of Aloha t-shirt that Jenny had designed in mid-2016, found out about us and got in touch. You’ve got to love those kind of connections.

After meeting to discuss the project, we were thrilled when Ha’awi chose to work with us, using Jenny’s graphic design and branding skills to come up with a series of logos to launch the new company.

A sample of Cake Media's design work for Ha'awi.

There will be plenty more news coming up about Ha’awi in the future but for now, remember the name! We know that this Maui startup is going to be huge.

Elsewhere, we feel very honored to reveal that the Old Lahaina Luau is now one of our clients.  In late January we started managing their social media across Facebook, Instagram and Twitter, with the focus on driving engagement, organic follower growth and customer service.

Performers at the Old Lahaina Luau.

This Luau is owned by Na Hoaloha Ekolu, the parent company of Star Noodle, Leoda’s Kitchen & Pie Shop and Aloha Mixed Plate. It’s a phenomenal organization and we are deeply grateful to them for the work they have sent our way. 

We genuinely love what we do—creating and sharing fresh and unique content, interacting with followers, writing and design, assisting with customer service and getting to be creative every single day. For us, there really is nothing better.

We’ll soon be bringing you exciting news about our work with a swim/activewear company, based in West Maui. Stay tuned for more details!

Thanks for visiting, Laura and Jenny

Happy New Year!

How best to describe 2016? Well...it was certainly eventful and, like most, we weren't too unhappy to bid farewell to those tumultuous 12 months, come December 31.

But wait! Last year wasn't all doom and gloom and certainly, in a business sense, it was very good to us.

As sisters who love online marketing but have very different skill sets, we'd casually toyed with the idea of setting up our own company for a while, until we decided to go for it in early 2016. Officially registered as a business in April, Cake Media emerged as a new Maui startup and we are delighted to have worked with so many great Maui businesses since then. Also, we must admit, we've been pleasantly surprised at how our small company has grown in such a short space of time.

We'd like to say a heartfelt thank you to everyone that worked with Cake Media over the last year. Social media management, graphic design, SEO work, content writing, consulting and more, we are so lucky to be doing what we love and feel honored that so many of you have chosen to work with us.

Happy New Year to each and every one of you and here's to a healthy, happy and prosperous 2017!

Laura and Jenny