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Organic Social Media Success IS Possible!
Have you ever been told that it's impossible for your social media posts to gain serious traction, without spending $ on sponsored ads? While ever-changing algorithms can have an impact on how your posts are seen by existing and potential followers, organic posts are still very successful. You do NOT have to spend money for online ads, especially if that takes you beyond your marketing budget.
Take this post (pictured below) for example, would you believe it reached a massive 226.9k people on Facebook, with 3.2k reactions? The same post reached 11.4k people on Instagram, with 837 likes. Zero dollars spent. We have managed this account for @leodasmaui for almost six years and our posts normally reach audiences of at least five figures. In 2022, this account reached 998.5k people on FB, with a further 287k ppl on IG. Again, zero paid advertising dollars spent.
The key to getting your posts to reach far and wide without spending heavily on advertising is fairly straightforward:
Engage your followers, respond to their messages and comments. If you grow and nurture your online community, they will become your biggest advocates
Make good use of User Generated Content (UGC). Customers/guests create some incredible content, as seen in the picture above. This image was taken by a guest—we asked for permission, tagged it correctly, and reposted
Use “National Days” and events to your advantage. The picture above uses the #nationaldessertday hashtag - be on the lookout for national and international days like this, adding those hashtags can really further the reach for your content
Be consistent. Over the course of the last six years, we have posted consistently for this client, using a recognizable online voice, a strong sense of branding, and regular post timing. It works!
Of course, it helps if your subject matter is something highly photogenic that everyone loves, in the case of dessert from Leoda’s Kitchen and Pie Shop!
If you would like to learn more, or feel like you need help achieving your social media marketing goals, please get in touch!
Graphic Design = Happy Place
Graphic Design is a big part of what we do at Cake Media and recently we have been kept happily busy with a number of new projects.
Jenny is our in-house graphic designer, with skills that cover a wide range of services, including; logo, apparel, business cards and packaging, plus custom illustration and web design.
In this post, we are going to take a look back at some of her latest work, starting with a project for Taverna.
A relatively new Maui restaurant, Taverna approached Cake Media to design a poster to advertise their 2017 Easter Brunch Buffet. Inspired by the beautiful urban-rustic look of the Italian bar and eatery, Jenny designed the following piece—delivering it not only in multiple poster sizes but also as a double-sided flyer, in newspaper ad format and resized for marketing across social media.
Business card design is something we get asked about frequently and the example you see below is one that Jenny designed for a Maui startup who were thinking about dipping their toes into the women’s yoga and activewear scene.
When it comes to apparel, Jenny has a lot of design experience. In England, back in 2003, she created her own clothing company, GFTD. Inspired by extreme sports, she featured a range of men’s and women’s t-shirts, hoodies and hats. Locally, if you have purchased one of Lahaina Town Action Committee’s famous Halloween t-shirts in recent years, Jenny is the one who designed it!
In 2016, as one of our first official projects for Cake Media, Jenny designed Star Noodle's “30 Acts of Aloha” t-shirt. We get such a kick out of seeing people wearing this in Maui and posted online.
"30 Acts of Aloha" t-shirt design, modeled here by Star Noodle's Sarah B!
In short, if you ask Jenny to design a hat, logo, custom tee or just about anything—she is officially in her happy place.
Need custom graphic design for YOUR business? Contact us today!
Thank you for reading, Laura and Jenny