SEO services for rodrigo moraes photography

We are thrilled to announce that Rodrigo Moraes Photography is Cake Media’s latest client.  

Rodrigo Moraes is a Maui-based photographer, who specializes in shooting destination weddings and family portraits. We love his work, so needless to say we were delighted when he came to us looking for search engine optimization help for his website, www.rodrigomoraesphotography.com

For those of who who may not know, search engine optimization (SEO) is a way of using a number of creative and technical techniques to improve search engine rankings. The goal is to increase the visibility of a website and to bring in more traffic.

For any independent professional or online business, high rankings on search engines such as Google, Yahoo and Bing are crucial when it comes to hooking potential paying customers. 

After a complete audit of Rodrigo’s site, we began by meeting with him several times to talk strategy and to find out more about his work and style of photography. We also delivered and discussed a tailor-made proposal, outlining our SEO plans for his business. 

We found that Rodrigo's site was content rich in so many ways; plenty of beautiful photographs, great use of video, a blog, plus social follow buttons for Facebook, YouTube, Instagram and Twitter.

However, it was clear to us that there were areas in which Cake Media could add to and adjust the existing content to boost SEO.

Aside from providing services for the technical side of SEO (think meta tags, sitemaps, eliminating crawl errors, Google Adwords and so on), there’s nothing we love more than creating fresh written content. 

We can’t stress the importance of good content enough. It encourages users to spend longer on your site, it can help them to find all the information they need without navigating away and—our ultimate goal—it will keep them coming back for more.

Any content on your site needs to be consistent, trustworthy and it should convey the personality of your brand. This is exactly why we wanted to spend time getting to know Rodrigo, so we could take on his “voice” when developing copy.

We aren’t about keyword stuffing, we’re all about creating well-formatted, reader-friendly content with the short and long-tail keywords carefully worked in. So far, we have already edited and rewritten sections of Rodrigo’s blog, we have penned a new About page, added in FAQs and Testimonials from previous clients, with lots more SEO strategy happening behind the scenes (we can’t tell you all our secrets).

We must warn you, SEO is not a fast process. It’s something that requires a great deal of patience and it’s easy to see why a lot of business owners may not have time to do things on their own.

That’s where we come in. 

Please feel free to contact Cake Media with any questions and we’d be more than happy to help!

Thanks for visiting, Laura and Jenny 

Welcoming a New Client: Aloha Mixed Plate

We are delighted to have Aloha Mixed Plate as our newest client at Cake Media!

In early June, we began working on a social media management strategy for AMP and spent a day on site to shoot original pictures and video of their food, employees and oceanfront location. This is a service we provide for all our clients, built into the price of our social media packages.

Our early aims include growing AMP’s follower count, increasing follower engagement levels and boosting their presence on social media, by paying special attention to Instagram and Twitter feeds that need to be populated with content.

On Facebook, where AMP employees had already done a great job in cultivating a following in excess of 10,000, we want to add video content, further images of menu items and to interact with customers in realtime.

With video, a wide selection of brand-new images and a strategy in place, we went into action on June 11.

Little over two weeks later, we’ve already seen some great results, such as a Facebook video post that reached over 12,000 people, with an average video completion rate of 95 per cent. Plus, Instagram and Twitter follower counts which are increasing by the day.

Mahalo for choosing Cake Media to be your social media management team, we are thrilled to be working with you!

Have you followed Cake Media on Instagram yet? Follow us today: @cakemediamaui

Until next time, thank you for reading! Laura and Jenny